“Ferrania P30 embodies a timeless aesthetic reminiscent of the film stocks favored by renowned Italian filmmakers during the mid-20th century. With its abundant silver content, this film delivers strikingly high-contrast images accompanied by virtually imperceptible grain. Perfectly suited for outdoor environments bathed in natural light and indoor settings with supplementary lighting, P30's 80 ISO exposure index provides flexibility and versatility.

It comes as no surprise that legendary Italian directors like Pier Paolo Pasolini, Vittorio De Sica, Roberto Rossellini, and Federico Fellini chose P30 to create their most iconic films. The popularity of P30's look in cinema was so immense that in 1958, a special version was specifically developed for still photography.”